AI-first creative studio
Idea + Craft (+AI)
&Louise is an AI-first creative studio born from creatives, photographers, filmmakers and strategists who happen to have embraced AI as a tool, not a shortcut. We merge artisanal excellence with technological innovation to bring content, campaigns, and groundbreaking production solutions to life. &Louise is the creative partner for brands looking to harness the full power of artificial intelligence without ever compromising the depth and quality of their storytelling.
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Craftsmanship at scale. Bespoke COS, flexible workflows, content at your pace.
From product packshots to full-funnel content — we produce ready-to-publish assets across every channel, at the pace your marketing calendar demands.
From concept to campaign — we craft the strategic and creative backbone of your advertising, from script to key visual and TVC.
The full production stack — VFX, 3D, CGI, moving images, sound — built to scale and adapt without losing craft.
We help you build the AI-native creative operating system — from workshops and strategy to prototypes and proof of concept.




























An AI innovation lab helping the world's best brands revolutionize their marketing ecosystem.
THELMA is a creative entrepreneurship engine that offers a bespoke space where marketing intelligence, maker culture, and creative innovation infuse to shape powerful stories and experiences.
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